Analysis of the Trend of Brand Logo and Visual Image Design from the Logo Update of Enterprise

Taking the situation of brand logo update in domestic and foreign enterprises as inspiration,it analyzed the reasons for the enterprise changing the brand logo,about the media innovation,the rapid development of the Internet,the change of the understanding on brand communication.It discussed the logo design changes in form multiple material performance,3D performance,interaction,focusing on the extension of application,the morphology as well as font style.On this foundation,it put forward henceforth a paragraph of period,the style appears diversity,interaction and affinity design trends.To replace the new logo is suitable for enterprises to enhance brand image,strengthen communication and timely.