2007Journal of Shijiazhuang UniversityRequires access

Comments on Publicity to Enrolment in Local Colleges

Zhang Bob

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Abstract

Importance is given to the publicity to enrolment in local colleges for the expansion and improvement of the source of students.However,this publicity work attempts to introduce as much as possible and go in for bigger media;moreover,the period of time for publicity is concentrated,the publicity contingent lacks strength and the fund on publicity is unbalanced.Therefore,we need to form publicity mechanism,grasp its key points,determin its object,expand its contingent and perfect its pattern.

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What this paper is about

Importance is given to the publicity to enrolment in local colleges for the expansion and improvement of the source of students.However,this publicity work attempts to introduce as much as possible and go in for bigger media;moreover,the period of time for publicity is concentrated,the publicity contingent lacks strength and the fund on publicity is unbalanced.Therefore,we need to form publicity mechanism,grasp its key points,determin its object,expand its contingent and perfect its pattern.

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Available abstract

Importance is given to the publicity to enrolment in local colleges for the expansion and improvement of the source of students.However,this publicity work attempts to introduce as much as possible and go in for bigger media;moreover,the period of time for publicity is concentrated,the publicity contingent lacks strength and the fund on publicity is unbalanced.Therefore,we need to form publicity mechanism,grasp its key points,determin its object,expand its contingent and perfect its pattern.

Key concepts: Publicity, GRASP, Work (physics), Object (grammar), Research Object, Advertising, Public relations, Business

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