Analyses of Enrollment Publicity of Higher Vocational Colleges: Problems, Causes and Countermeasures

There arouse many problems when a higher vocational college doing its enrollment publicity such as narrow channels, undiversified approaches, vague image and and exaggeration. This paper points out that these problems are attributed to such factors as less importance attached to the job, discipline development lagging behind the current situation, and misconceptions etc, and proposes strategies to publicize the school's characteristics, by adapting to a variety of media, times and regions so that more and better students could be recruited.