On the Strategic Improvement of External Publicity of Higher Schools in the New Period

The public opinion environment the higher schools in China are confronted with has been into the stage of transparency and publicity in the past years,which is a good thing.However,some teaching and management problems in some higher schools and the propagandas concerned have a great impact on the im-age of the higher school.In the face of broad ways of information transmission,most higher schools are fre-quently safeguarding themselves from disrepute.At present,how to strengthen the external publicity and build up a good image in the masses is an urgent task for higher schools.