2009Logistics Sci-techRequires access

On Business Logistics Marketing Strategy

Wei Yun-peng

Open publisher page 0 citations

Abstract

At this stage,China's logistics business is still typ-ical of the extensive operation,has not placed enough empha-sis on marketing,not enough research,with the result that most of the logistics outsourcing services,business-to-business logistics service dissatisfaction,and therefore the study of the logistics business marketing issues significance significant.Chi-nese logistics market,combined with the current status of that suit all types of logistics enterprises in marketing strategy and characteristics of the type of difference,and further marketing conditions for the implementation of the strategy.

About this research paper

What this paper is about

At this stage,China's logistics business is still typ-ical of the extensive operation,has not placed enough empha-sis on marketing,not enough research,with the result that most of the logistics outsourcing services,business-to-business logistics service dissatisfaction,and therefore the study of the logistics business marketing issues significance significant.Chi-nese logistics market,combined with the current status of that suit all types of logistics enterprises in marketing strategy and characteristics of the type of difference,and further marketing conditions for the implementation of the strategy.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

At this stage,China's logistics business is still typ-ical of the extensive operation,has not placed enough empha-sis on marketing,not enough research,with the result that most of the logistics outsourcing services,business-to-business logistics service dissatisfaction,and therefore the study of the logistics business marketing issues significance significant.Chi-nese logistics market,combined with the current status of that suit all types of logistics enterprises in marketing strategy and characteristics of the type of difference,and further marketing conditions for the implementation of the strategy.

Key concepts: Business, Outsourcing, Marketing, Humanitarian Logistics, Marketing strategy, Service (business), Integrated logistics support, Business marketing

Related papers

Back to paper searchBrowse research topicsOriginal source
On Business Logistics Marketing Strategy — Research Paper | ScholarLens