On Business Logistics Marketing Strategy
Wei Yun-peng
Abstract
Wei Yun-peng
Abstract
At this stage,China's logistics business is still typ-ical of the extensive operation,has not placed enough empha-sis on marketing,not enough research,with the result that most of the logistics outsourcing services,business-to-business logistics service dissatisfaction,and therefore the study of the logistics business marketing issues significance significant.Chi-nese logistics market,combined with the current status of that suit all types of logistics enterprises in marketing strategy and characteristics of the type of difference,and further marketing conditions for the implementation of the strategy.
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At this stage,China's logistics business is still typ-ical of the extensive operation,has not placed enough empha-sis on marketing,not enough research,with the result that most of the logistics outsourcing services,business-to-business logistics service dissatisfaction,and therefore the study of the logistics business marketing issues significance significant.Chi-nese logistics market,combined with the current status of that suit all types of logistics enterprises in marketing strategy and characteristics of the type of difference,and further marketing conditions for the implementation of the strategy.
Key concepts: Business, Outsourcing, Marketing, Humanitarian Logistics, Marketing strategy, Service (business), Integrated logistics support, Business marketing