2011•Logistics Sci-techRequires access

Logistics Management Marketing Perspective of the New Trend

Sui Xiao-ming

Abstract

The development of modern enterprises,logistics and marketing have become an important part of business strategy and logistics for the enterprise's normal production and management provide a strong basis for protection,marketing is the business strategy of sustainable means of survival and development.In this paper,the impact on the logistics of marketing,analyzes marketing and logistics management based on the development of a new trend.

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Key concepts: Business, Marketing management, Marketing, Humanitarian Logistics, Marketing strategy, Perspective (graphical), Production (economics), Process management