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Marketing Strategy of Logistics Enterprises

Ma Li

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Abstract

The management of logistics enterprises in China still remains in an initial and coarse stage,in which little attention is paid.Many enterprises are not satisfied with logistics services obtained by the specific logistics enterprises.So it is vital to research on logistics marketing.In view of the current logistics market,this paper demonstrates the marketing strategies available for different logistics enterprises,analyzes characteristic diversities of these strategies and proposes the conditions of implementing them.

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What this paper is about

The management of logistics enterprises in China still remains in an initial and coarse stage,in which little attention is paid.Many enterprises are not satisfied with logistics services obtained by the specific logistics enterprises.So it is vital to research on logistics marketing.In view of the current logistics market,this paper demonstrates the marketing strategies available for different logistics enterprises,analyzes characteristic diversities of these strategies and proposes the conditions of implementing them.

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Available abstract

The management of logistics enterprises in China still remains in an initial and coarse stage,in which little attention is paid.Many enterprises are not satisfied with logistics services obtained by the specific logistics enterprises.So it is vital to research on logistics marketing.In view of the current logistics market,this paper demonstrates the marketing strategies available for different logistics enterprises,analyzes characteristic diversities of these strategies and proposes the conditions of implementing them.

Key concepts: Business, Marketing, Humanitarian Logistics, China, Integrated logistics support, Logistics management, Marketing strategy, Industrial organization

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