2002•Unpublished venueRequires access

Theory Discussion on Development of Sports Market in China

Lan Zhang

Abstract

Promoting and developing sports market is the pre-condition of exploiting sports industry. The stable and continous development of sports market needs further reform and transformation on government function. It is also necessary to strengthen sports market legal system, organization-setting up and talent-training. We must perfect sports market system and consequently we should guide and lead correct sports consumption.

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Key concepts: China, Government (linguistics), Business, Function (biology), Sports marketing, Sport management, Consumption (sociology), Market development