2001Journal of Shandong Physical Education InstituteRequires access

Thinking deeply on the institutionalizing management of sports industry

Liu Wen-dong

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Abstract

The development of sports industry need normal surroundings of sports market. Because the sports market of our country is only at its primary stage, regulations are in great need to normalize all kinds of behavior of sports market. The paper discussed the importance of managing activities of sports market with regulations,and proposed ways of strengthening the management of sports market.

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The development of sports industry need normal surroundings of sports market. Because the sports market of our country is only at its primary stage, regulations are in great need to normalize all kinds of behavior of sports market. The paper discussed the importance of managing activities of sports market with regulations,and proposed ways of strengthening the management of sports market.

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Available abstract

The development of sports industry need normal surroundings of sports market. Because the sports market of our country is only at its primary stage, regulations are in great need to normalize all kinds of behavior of sports market. The paper discussed the importance of managing activities of sports market with regulations,and proposed ways of strengthening the management of sports market.

Key concepts: Sport management, Business, Market development, Marketing, Order (exchange), sports equipment, Public relations, Market economy

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