On the Development of Current Sports Industry and Sports Market in China

With the continuous development of Chinese economic reform,the sports operation system has gradually switched from planning to marketing and developed in depth.Therefore,sports industry and sports market have be- come the internal motives for the development of the social causes of sports at present.This paper explores,the prob- lems existing in the development of Chinese sports industry and sports market on the basis of the document data,and the surveys and the comprehensive analyses carried out by the experts.The primary aim of this paper is to analyze the relationship between the exploitation and development of the sports market,thus providing insights for the exploi- tation and development of Chinese sports industry and sports market.