Creating Public Value:The New Trends in the Reform of Public Sports Service in China

It is found that to promote the efficiency of service did not bring increase of the public satisfaction and the sense of trust to government in public service in Western countries.Under this background,the public value management paradigm was gradually formed,and it was recognized in the reform of such as Britain and the United States and showed its practical value and theoretical advantages.Public value is beyond of public product and service,paying more attention to the output and creating public value on the basis of the subjective need and feelings of public and to overcome the trust and legitima cy crisis.The author thinks that although it is proposed the equalization as development goals of public sports service in China,but we still need to clear that equalization is only part of the process,promoting the service network of fair,democracy,trust is the ultimate goal.This paper analyzed the performance of public value in public sports service,and gave proposals on how to create public value by means of value reconstruction,network governance,political coordination and information sharing.Finally,it proposed the future research of mining public value connotation,government performance management of public sports service and network management.