Return of Publicity:Discussion on Reform Orientation of China's Public Sports Service at Post New Public Management Era

Based on the analysis of the origin and connotation of publicity the research leads further discussion on the reform orientation of China's public sports service by drawing lessons from the western public administrative reform theory and practice experience.By using comprehensive domestic and abroad research results,it pointed out that the publicity has rich connotation,and it is the essential attribute of public sports service.The ultimate goal of public sports service is to satisfy the public interest,and the publicity is the basis to ensure the sustainable development of public sports service.It shows that there is much loss of publicity in China's public sports service system.It will hinder the realization of public interests.It suggested that under the new situation there is an urgent need of the return of the publicity.Aiming to accelerate the process of equal basic public sports services it is necessary to intensify the reform of public sports service on four dimensions of value orientation,network consultation,administrative system and governance structure.