Investigation Research on the Current Situation of Sports Consumption of Four Coastal Citizens in Shandong Province

With the combination of the documentary analysis,questionnaire investigation,expert interview and statistic analysis,this paper conducted an investigation to explore the current situation of the attitude,the motivation,action,and factors influencing sports consumption among citizens in the four coastal cities in Shandong province.The development trend of sports consumption among the people in the 4 coastal cities in Shandong province was also investigated.It is anticipated to provide references for the government to guide and encourage the citizens to develop positive sport consumption mode,thereby providing useful information for the operators of sports industry.