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Investigation on Condition of Sports Consumption for Citizens in Shandong Province

Jun Yu

Abstract

Through using the method of questionnaire, literature and investigation, this paper analyzes the condition of sports consumption for citizens in Shandong province. The result shows that their attitude of sports consumption of citizens is positive, and value of sports consumption of citizens is rational. Sports consumption of citizens tends to characteristics of diversification. Because of influence of actual income,leisure time and sports facility,sports consumption level is low, material sports consumption has good market. Based on it, three suggestions are put forwarded.

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Available abstract

Key concepts: Consumption (sociology), Diversification (marketing strategy), Business, Value (mathematics), Advertising, Sport management, Marketing, Political science