A Discussion of Regional Tourism Cooperation and Countermeasures for the Yangtze River Delta

Based on the discussion of the current situation of the Yangtze River Delta regional tourism cooperation,some problems such as lacking an overall tourism planning,uneven development within the region,lacking interest compensation mechanism on tourism cooperation are analyzed.And then several strategies have been proposed,including the integration of various tourism elements and stakeholders,the construction of stakeholder competing models,the intensifying of regional cooperation among the government,the playing of coordinating roles among intermediary organizations,the improving and innovation of collaborative mechanisms and models on market,products,and management for the tourism enterprises with a view to promote further achievements to the Yangtze River Delta regional tourism cooperation.