Research on Classification and Evaluation of Regional Tourism Cooperation Model in Yangtze River Delta

Regional tourism cooperation model is a law summary of the regional tourism cooperation process.Using depth interviews,case analysis and other methods,this paper takes the Yangtze River Delta regional tourism cooperation as the research object.Based on the elements of cooperation main body,cooperation areas and cooperation ways,the regional tourism cooperation model in the Yangtze River Delta can be classified into five types,namely government-led tourism cooperation model,government-driven tourism cooperation model,enterprise-oriented tourism cooperation model,industry-led tourism cooperation model and project-driven tourism cooperation model.Then the paper evaluates the five cooperation types from the following three aspects:scope of cooperation,degree of cooperation and effect of cooperation.Furthermore,the research notes that regional tourism cooperation,as a complex system of dynamic development,need more case studies and horizontal comparison research to better understand the dynamics and complexity of cooperation model in the future.