2006Journal of Nanjing University of Finance and EconomicsRequires access

Further Coordination of Yangtze River Delta Based on of Regional Tourism Integration

Min Ding

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Abstract

As the core area of Yangtze river valley economic zone,Yangtze river delta is one of the areas in China in which the economy increases most rapidly and develops the fastest at present.As the best conveyance of economy integration,tourism industry is gaining strong developing momentum.This thesis illustrates the trend of overall cooperation for regional tourism integration in Yangtze river delta,points out the problems existing in further cooperation of tourism in Yangtze river delta,then starting from the stepping-stone analyzes the measures for further cooperation based on regional tourism integration: build regional tourism brand,conduct regional marketing,joint action for festivals and MICE cooperation.

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What this paper is about

As the core area of Yangtze river valley economic zone,Yangtze river delta is one of the areas in China in which the economy increases most rapidly and develops the fastest at present.As the best conveyance of economy integration,tourism industry is gaining strong developing momentum.This thesis illustrates the trend of overall cooperation for regional tourism integration in Yangtze river delta,points out the problems existing in further cooperation of tourism in Yangtze river delta,then starting from the stepping-stone analyzes the measures for further cooperation based on regional tourism integration: build regional tourism brand,conduct regional marketing,joint action for festivals and MICE cooperation.

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Available abstract

As the core area of Yangtze river valley economic zone,Yangtze river delta is one of the areas in China in which the economy increases most rapidly and develops the fastest at present.As the best conveyance of economy integration,tourism industry is gaining strong developing momentum.This thesis illustrates the trend of overall cooperation for regional tourism integration in Yangtze river delta,points out the problems existing in further cooperation of tourism in Yangtze river delta,then starting from the stepping-stone analyzes the measures for further cooperation based on regional tourism integration: build regional tourism brand,conduct regional marketing,joint action for festivals and MICE cooperation.

Key concepts: Tourism, Yangtze river, Delta, China, Regional integration, River delta, Business, Economic geography

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