Lu Hai
Abstract
Based on Literature and survey, analyzing the basic sports marketing situation of Henan province, discussing the developing trend of which, and regard that the sports marketing of Henan has already possessed certain scale but the whole developing level lower. Some countermeasures were pointed out.
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Based on Literature and survey, analyzing the basic sports marketing situation of Henan province, discussing the developing trend of which, and regard that the sports marketing of Henan has already possessed certain scale but the whole developing level lower. Some countermeasures were pointed out.
Key concepts: Marketing, Business, Scale (ratio), Developing country, Advertising, Geography, Economic growth, Economics