Cultural Creation:the Key to Chinese Cultural Industry Development

The cultural industry is the newly-uprising of industry in the 21st century.It has not only economic attribute,but also ideaological attribute.In globalisation wave,cultural production has taken to global market.Though culture industry has the character of industrialization and standardization,but in view of the fierce competition in many country's cultural industry,cultural production emphasizes more the independent personality and the original creation.Therefore the Chinese cultural industry must encourage cultural innovation in order to get victory in world sphere competition.