On the Aesthetic Expression Evolution of Commercial Advertisements under the Background of Aesthetic Generalization

Aesthetic Generalization is an important aesthetic trend in the new century. Advertising as the closest art form of public life, with its social aesthetic convergence caused by the utilitarian nature, must be deeply influenced by Aesthetic Generalization, and undergoes a series of aesthetic expression changes. The writer believes that advertising aesthetic expression changes from the beauty of scarcity to competition, from the beauty of form to art, from utilitarian to the unity of truth, goodness and beauty, with a long-term and profound influence on advertising design.