The Aesthetic Changes and Direction of Ad Aesthetic Culture in the Consumer Age

In the consumer age,advertising designers took aesthetics as a coat,in accordance with the law of aesthetic creation.Advertising will enter the aesthetic and cultural perspective when audience can accept aesthetic activities.Under the influence of consumer culture,advertising aesthetic culture has flooded people's aesthetic creation and aesthetic experience by the growing influence of consumer culture and the evolution of alienation.This paper analyzes the evolution of advertising aesthetic culture based on several outstanding issues,further explore the aesthetic direction of aesthetic culture.