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2007•Journal of Harbin University of CommerceRequires access

SWOT Analysis and Countermeasures Research for Rural Tourism of Heilongjiang

Yang Pei-bei

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Abstract

The article offers SWOT analysis for rural tourism of Heilongjiang.Furthermore,it points out the status quo and the main problems.At last,it putsforward some countermeasures,that is,program in advance,enlarge the differences between products,enhance the culture level,strengthen the cultivation of human resources,integrate marketing,establish brands,and bring the government into play.

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What this paper is about

The article offers SWOT analysis for rural tourism of Heilongjiang.Furthermore,it points out the status quo and the main problems.At last,it putsforward some countermeasures,that is,program in advance,enlarge the differences between products,enhance the culture level,strengthen the cultivation of human resources,integrate marketing,establish brands,and bring the government into play.

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Available abstract

The article offers SWOT analysis for rural tourism of Heilongjiang.Furthermore,it points out the status quo and the main problems.At last,it putsforward some countermeasures,that is,program in advance,enlarge the differences between products,enhance the culture level,strengthen the cultivation of human resources,integrate marketing,establish brands,and bring the government into play.

Key concepts: SWOT analysis, Status quo, Business, Tourism, Government (linguistics), Rural tourism, Marketing, Environmental planning

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