2010•Journal of Heihe UniversityRequires access

SWOT Analysis of Sports Tourism in Heilongjiang Province and Development Strategies

Da Zhang

Abstract

Sports tourism has gradually become a new bright spot of modern tourism,and a new growth point of national economic development.In this paper,by the SWOT analysis of the advantages of sports tourism in Heilongjiang Province,weaknesses,opportunities and challenges are comprehensively and systematically analysed in Heilongjiang Province,according to the situation in which the corresponding countermeasures and suggestions were put forward.The research aims to broaden the idea of sports tourism in Heilongjiang,and provide basis for decision making for the rational planning of sports tourism in Heilongjiang.

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Key concepts: SWOT analysis, Tourism, Sports tourism, Business, Strengths and weaknesses, Marketing, Environmental planning, Tourism geography