2008•Yishu yu shejiRequires access

The Flat Surface Advertisement and Metaphor

K Wang

Abstract

This composition draws out the discussion about the metaphor concept in flat surface advertisement field from rhetoric study,and launches the demonstration on the advertisement design application principle and the significance of the metaphor.Through the full text,the author proposes that the metaphor not merely some visual trick.To further extent,it is a kind of intrinsic conjunction between advertisement picture and information.Relating dissemination study and psychology knowledge,the paper attempts to analyze the metaphor from one brand-new angle.The author attempts to expound the standard and value of metaphor in the flat surface advertisement domain.

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Available abstract

Key concepts: Metaphor, Rhetoric, Value (mathematics), Advertising, Composition (language), Field (mathematics), Domain (mathematical analysis), Psychology