Lihua Liu
Abstract
Metaphor was simply a kind of figure of speech according to traditional Rhetoric, while it's been considered as a cognitive phenomenon.The paper discusses some features of Advertising English on the basis of the functions of Metaphor.
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Metaphor was simply a kind of figure of speech according to traditional Rhetoric, while it's been considered as a cognitive phenomenon.The paper discusses some features of Advertising English on the basis of the functions of Metaphor.
Key concepts: Metaphor, Rhetoric, Phenomenon, Figure of speech, Linguistics, Cognition, Advertising, Psychology