2009•Journal of Jining UniversityRequires access

A Study of Graphological Iconicity and Its Rhetoric Function Through Advertising English

SI Wen-hui

Abstract

Iconicity,as an important branch of cognitive linguistics,is hotly discussed at home and abroad.It is widely used in interdisciplinary studies as well.Therefore,this paper,selecting typical examples of advertising English,will focus on the graphological iconicity and its important rhetorical function in the advertising English.

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Available abstract

Key concepts: Iconicity, Rhetoric, Rhetorical question, Linguistics, Focus (optics), Function (biology), Cognitive linguistics, Rhetorical device