Chu-Han Cultural Brand and the Innovation and the Development of the Urban Culture in Xuzhou

Chu-han culture is the key to urban culture in Xuzhou,the state of Peng Zu,the hometown of Liu Bang and the capital of Xiang Yu,and the connotation to Chuhan culture brand in Xuzhou.The basic way to improve the urban culture in Xuzhou is the digging and evaluation of the cultural resources,cultivation and marketing of the urban cultural brand,the integration and upgrade of the cultural industry,and the formulation and implement of the cultural strategy.Finally,the ideas of urban cultural strategy in Xuzhou are discussed as the following: One cultural brand should be specified.Two cultural items should be established.Three cultural industrial zones should be set up.Four cultural industrial bases should be constructed.Five cultural districts should be proposed.Six cultural industries should be supported.Seven cultural markets should be cultivated.Eight policies should be implemented.