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Research of Shijiazhuang's Urban Culture Brand Construction Based on the the Integration of Regional Cultural Resources

LI Xia-na

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Abstract

Based on the comprehensive review of Shijiazhuang's regional cultural resources,this paper points out that the integration of historical culture,red culture,tourist culture and folk culture can form the construction carrier of the brand effect,puts forward five suggestions on the integration of Shijiazhuang's cultural resources,and presents some concrete strategies for Shijiazhuang City to build the urban culture brand.

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What this paper is about

Based on the comprehensive review of Shijiazhuang's regional cultural resources,this paper points out that the integration of historical culture,red culture,tourist culture and folk culture can form the construction carrier of the brand effect,puts forward five suggestions on the integration of Shijiazhuang's cultural resources,and presents some concrete strategies for Shijiazhuang City to build the urban culture brand.

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Available abstract

Based on the comprehensive review of Shijiazhuang's regional cultural resources,this paper points out that the integration of historical culture,red culture,tourist culture and folk culture can form the construction carrier of the brand effect,puts forward five suggestions on the integration of Shijiazhuang's cultural resources,and presents some concrete strategies for Shijiazhuang City to build the urban culture brand.

Key concepts: Tourism, Urban culture, Business, Geography, Engineering, Civil engineering, Archaeology

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