The Brand Strategy of Shanxi Cultural Industry

Shanxi province has rich cultural resources.But comparing to other big cultural provinces,the development of her cultural industry still has a big gap because of her small scale,few brand and unbalanced structure.Therefore,we should transform the cultural resources into cultural capital and big cultural province into a culture industrial province through developing the cultural brand strategy,strengthening in creative cultural brand development,paying attention to refining the cultural meaning,intensifying propaganda,enlarging communicating forms and mobilizing the consumers involving in the brand building.