2012•Journal of Jilin Institute of Chemical TechnologyRequires access

On the Rhetorical Devices in English Advertisement

Guo Yan-tao

Abstract

As a type of advertisement,the purpose of English advertisements is to promote the sale of specific goods.The proper employment of various rhetorical means is very important in order to realize this aim.This paper attempts to explore rhetorical devices used in English advertisements,try to find out how the proper use of rhetorical devices can be helpful in English advertisements.

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Key concepts: Rhetorical question, Rhetorical device, Advertising, Order (exchange), Business, Linguistics, Philosophy, Finance