Fu Wei
Abstract
Advertisement writers employ rhetorical devices to delineate the features of products, which helps to create a good image and atmosphere for the products and thus enhance the persuasiveness and influence of advertisements. The rhetorical devices include metaphor, pun, parallelism, repetition, comparison and symbolism, etc.
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Advertisement writers employ rhetorical devices to delineate the features of products, which helps to create a good image and atmosphere for the products and thus enhance the persuasiveness and influence of advertisements. The rhetorical devices include metaphor, pun, parallelism, repetition, comparison and symbolism, etc.
Key concepts: Rhetorical device, Rhetorical question, Pun, Metaphor, Parallelism (grammar), Repetition (rhetorical device), Advertising, Atmosphere (unit)