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2003•Unpublished venueRequires access

The rhetorical features of English advertisements

Jing Ma

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Abstract

This paper examines English advertisements in terms of rhetoric theory.It deals with the rhetorical figures of speech used in advertisements,their functions and characteristics though examples.

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What this paper is about

This paper examines English advertisements in terms of rhetoric theory.It deals with the rhetorical figures of speech used in advertisements,their functions and characteristics though examples.

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Available abstract

This paper examines English advertisements in terms of rhetoric theory.It deals with the rhetorical figures of speech used in advertisements,their functions and characteristics though examples.

Key concepts: Rhetorical question, Advertising, Linguistics, Political science, Business, Philosophy

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