Analysis on the current situation of sorts consumption of college students in Henan province

Investigation and analysis on the consciousness,motivation of sports consumption,the structure level of consumption of college students from 10 universities,and colleges in Henan province.The result shows the college students in Henan province have possessed better consciousness of sports consumption ,but the general consumption level is low;material consumption is the main type ;consumption motivation manifest pluralism;the main factors that affect sports consumption are limitation of economic ability,insufficiency of gyms and facilities,high consumption price.