Investigation and Analysis on the Current Situation of Exercise Activities and Sports Consumption of College Students in Henan Province

The method of documentary、questionnaire、investigation and mathematical statistics are widely used in the article to investigate and research the consciousness、motivation of sports consumption、the structure level of consumption as well as physical activities of college students from 10 universities and colleges in Henan province.The result shows the college students in Henan province has possessed better consciousness of sports consumption and that of exercise activities,but the general consumption level is preliminary;material consumption is the main type;consumption motivation manifest pluralism;the main factors that affect sports consumption are limitation of economic ability、insufficiency of gyms and facilities、high consumption price.