Marketing and world market globalization

Global or transnational marketing is defined as a process of focusing resources (human, capital and cash) and company goals towards global opportunities and threats. A unique product is offered globally, and only if there are specific country needs product is adapted to suit them. Global marketing does not require company presence in every world country. Differences between local and global marketing is made only for countries where that is needed. Companies that operate locally offer their experience for specific country, to adapt local marketing to global marketing efforts.