Study on Marketing Innovation Mode in Retail Business based on the Perspective of Reform

In the post-financial crisis era,there exists fierce competition in retail business.Marketing innovation is the right choice for the sustainable development of retial business.The marketing innovation of retail business includes the practical exploration of marketing and the process of applying the theories.According to the summary of the practical experience of marketing reform and innovation in retail business both in China and western countries,the marketing innovation mode of retail business include marketing conception innovation,development scale innovation,marketing management innovation,marketing technology innovation,marketing service innovation and so on.We should optimize innovation environment,establish motivation mechanism and set up flexile plan to provide sound condition for the marketing innovation in retail business.