Socialization reform of public sports service in China
Xijie Li
Abstract
Xijie Li
Abstract
Using the methods of literature study and comparative research,the problems,unbalanced demand and supply,unreasonable administrative monopoly on recourse and system obstacle of government management,the demand and supply system of Chinese public sports service were analyzed.By re-understanding the social asset classification standard,and by studying the dynamic change of public management object and management content,the theoretical basis of the Chinese public sports service reform was expounded.The main strategies of deepening the Chinese public sports service social reform were given by means of fully referring to the effective experience of Chinese culture service reform in recent years.The strategies were defining the characteristic of public sports service and concept of social reform,orienting the character and effect of government and social service organization,performing the diversification of principal operators,separating government function into management and operation,introducing market system and cultivating vigorously the non government service organization.
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Using the methods of literature study and comparative research,the problems,unbalanced demand and supply,unreasonable administrative monopoly on recourse and system obstacle of government management,the demand and supply system of Chinese public sports service were analyzed.By re-understanding the social asset classification standard,and by studying the dynamic change of public management object and management content,the theoretical basis of the Chinese public sports service reform was expounded.The main strategies of deepening the Chinese public sports service social reform were given by means of fully referring to the effective experience of Chinese culture service reform in recent years.The strategies were defining the characteristic of public sports service and concept of social reform,orienting the character and effect of government and social service organization,performing the diversification of principal operators,separating government function into management and operation,introducing market system and cultivating vigorously the non government service organization.
Key concepts: Public service, Business, Government (linguistics), Diversification (marketing strategy), Public relations, Sport management, Service (business), China