2011•Tourism ResearchRequires access
Study of honeymoon tourism development strategy based on the theory of 4CS
Huang Mi
Open publisher page 0 citations
Abstract
Honeymoon tourism is a unique tourism product designed specifically for newly-married couples.The traditional 4PS marketing theory has become powerless to guide the development of honeymoon tourism,so a new theory is needed to guide its further development.Based on the analysis of the consumer features of the honeymoon tourism and 4CS theory,this paper aims to propose some countermeasures about honeymoon tourism.