STUDY ON BEHAVIOR PREFERENCE OF HONEYMOON TOURISTS AND DEVELOPMENT STRATEGIES OF THE MARKET IN WUHAN

As an emerging tourist products,the honeymoon travel,which has been developing rapidly since it entered the Chinese market,has attracted people' attention widely.It is of great practical significance for market development f-or tour operators to understand behavior preference of honeymoon tourists.Based on the comprehensive analysis of the current situation,we made an empirical analysis of honeymoon travel in Wuhan through questionnaire investigation.As can be shown from the result,the behavior preferences of honeymoon tourists in Wuhan are long travel time,high levels of consumption,the preference of the seashore and etc.According to these preferences,the specific development strategies were put forward,such as diversification of product design,complete industry chain,brand management and marketing efforts to increase publicity.