2009•Journal of Hebei Institute of Physical EducationRequires access

The Future Development of Sport in China after the 2008 Beijing Olympic Games

Jin Ma

Abstract

Competitive sports and mass sports are two important components of China's sport;but today,there is an imbalance of development,mass sports lag greatly behind.With the Beijing Olympics an enormous success,China's sports will surely usher in a new phrase of development,the work centre of sports should transfer.This paper drew on the experience of foreign countries that held Olympics in the past,analyzed the development of China's sports,elaborated on the necessity to develop mass sports greatly,then put forward advice on how to balance competitive sports and mass sports.

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Key concepts: Beijing, China, Advertising, Political science, Sports marketing, Public relations, Marketing, Business