On the Countermeasures for Building the Campus Cultural Brand in Medical Colleges
YE Shao-fang
Abstract
YE Shao-fang
Abstract
As the campus culture becomes increasingly richer and more diverse,building the cultural brand and enlarging its influence have already been a consensus for the managers,researchers and executors of higher educational institutes.For medical colleges,it is more important to master and analyse domestic situation overally,combine competitive resources and cultural heritage,grip professional characteristics,brief university spirit,explore and innovate our characteristic brands,in oder to provide the driving power to the higher education,research and service for the whole society.
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As the campus culture becomes increasingly richer and more diverse,building the cultural brand and enlarging its influence have already been a consensus for the managers,researchers and executors of higher educational institutes.For medical colleges,it is more important to master and analyse domestic situation overally,combine competitive resources and cultural heritage,grip professional characteristics,brief university spirit,explore and innovate our characteristic brands,in oder to provide the driving power to the higher education,research and service for the whole society.
Key concepts: Service (business), Public relations, University campus, Business, Cultural heritage, Cultural knowledge, Higher education, Power (physics)