2011•Zhongguo yixue lunlixueRequires access

The Five Important Elements to Build the Campus Brand Culture in Medical Colleges

Xing Wei

Abstract

The characteristics of campus brand culture in medical colleges are analyzed,meanwhile the five important elements for its construction including connotation,quality,development,strategy and operation are expressed.Eventually the paper puts forward effective methods and suggestions to strengthen the campus brand culture construction for medical colleges and universities.

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Key concepts: Connotation, Quality (philosophy), Medical education, Business, Engineering management, Psychology, Public relations, Engineering