On ethnic festival with ritual performance and its marketization operation——A case study of "Mu Nao Zong Ge",Jingpo,De Hong,Yunnan

Festival,especially the one with ethnic religion,can embody its cultural meaning through ritual performance,so ethnic festival with ritual performance is a kind of exhibition carrier of ethnic culture.In the tourism development,ethnic festival has become the tourism object that is fascinated by tourists and developed as a kind of important tourist resources.Mu Nao Zong Ge,the very important festival of Jingpo people,contains many cultural elements,so its importance is greatly attached by the local government and is put into the process of marketization.Different festivals have different structures;therefore different festivals have different development models.In order to make the festival satisfied by the tourists and avoid the lack of the festival culture in the process of marketization,it is necessary to understand the meaning of the festival.This article puts forward the suggestion of proper commercialization so that we can transmit and protect the festival culture in the context of tourism development.This case study can also provide a reference for the other ethnic festivals development.