Festival-Based Tourism and IPR Protection of the Folk Festivals of the Dong Ethnic Group

In today's world where festival-based tourism is developing fast,folk festivals are changing from folk culture to consumption culture and the festive celebrations and customs become marketable tourist commodities.Due to their unique phenology and historical conditions,the Dong people have very rich festival-based cultural resources.On the one hand,the Dong people's festival-based tourism has become a successful brand name while on the other hand the cultural symbols of these festivals have lost their authenticity because of excessive misappropriation during the course of business development.Therefore,to protect the intellectual property rights of festival resources,define symbolic signs of these festivals,scientifically utilize trade marks of festival resources,and determine the subject and object of IPR protection is not only a development tendency but also an operative technique.