2005•Journal of Shandong Administrative College and Shandong Economic Management Personnel CollegeRequires access
Introspection of enterprise's green marketing in our country
Xin Liu
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Abstract
Enterprises of our country carrying on green marketing adapted to the trend of economic globalization in the 21stcentury must be chosen, in the face of the green economic spring tide, in the new century green marketing strategy, tactics that Chinese enterprises after the accession to the WTO must be positive to promote an coordinated development in enterprise and the society.