Investigation and Analysis on Condition of Sports Consumption of Citizens in Hunan,Hubei,Chongqing,Guizhou Rural Area

Through investigation on sports consumption of citizens in 8 districts of Hunan, Hubei, Chongqing, Guizhou rural area, this paper analyzes the influence factors of sports consumption. Based on it,the author put forwards that mass sports activity should combine with local traditional sports and border area trade. The exploitation of consumption market should combine with minority sport activity and local tourism,increase the citizen's income,changes the concept of consumption, gradually decrease the different of consumption structure between economic developed areas and rural areas.