Internet and Public Sphere Construction:A Case Study on Internet Opinion Leaders in Web2.0Era

Constructing an equal and pluralistic speech platform in era of Web2.0,the internet,as a shared medium,becomes a public sphere opening to every body and any topic whatever,transforms the audience into the public, and consequently makes publicity return.As a challenge to traditional opinion leaders, internet opinion leaders,though have relatively limited ability to participate in public topics and affairs,gradually show a tendency that people can influence public politics by either their own or shared media.