Study on the Impact of New Media Technology Development on Internet Public Opinion Information Work

The development of new media technology brings communication mode undergoing profound changes,which include that communication subjects and audiences converge,communication channels and methods vary,traditional communication process is changing. It also takes the deep changes of public opinion,including that individual becomes the formation and diffusion center of public opinion,the government gatekeeperfunctions are severely impaired,and the right abuses to communicate and internet series protestersappear. Information work of public opinion faces some great challenges,such like that the amount of information collection is huge,the difficulty of information analysis enhances,the time for public opinion early warning is shorten,dealing with public opinion becomes more complicated.