On the Problems of Sports Tourism in West China and Development Countermeasures

The development of sports tourism in West China is restricted not only by relatively underdeveloped economy and lower income of the residents, but also by problems of low-level management, insufficient services and public facilities provided, inadequate campaigns to promote the products and lack of measures for environmental protection. In addition,exploitation of sports tourism resources is so inadequate that there is no large-scale development. To deal with the problems mentioned above,the author hereby proposes tactics and solutions.