2008•Unpublished venueRequires access
A Frame Analysis on the Development Strategies of China Economy Hotel
Zou Guangyong
Open publisher page 0 citations
Abstract
At first,the paper raises the concept of economy hotel,and regards Chinese economy hotel as a strategic community.Then the economy hotel is divided into four parts.Based on it,the paper develops the viewpoint about strategy choice and strategy application of economy hotel,at last it constructs a bridge among the four parts into which the business develops in different phases.